We have a unifying Hedgehog Principle, which stands for the proposition that we really care about our clients and our lawyers, and this is not just because the lawyers bill hours and the clients pay us money, but because there is something special in the relationship and therefore these people and relationships are meaningful to us at a deeper and higher level.
This Hedgehog Principle (embodied in our logo and modelled after the concept discussed by Jim Collins in his management books) is our guiding force and the reason “why” we exist – the reason why we get up in the morning determined to do a great job for our clients. Without a reason “why”, we do not believe there is much point to being in business.
A Hedgehog is given to all attorneys, all administrative personnel, and all clients as a reminder of what we stand for.